Photos by Alessandro Gerelli
A few bright spots at Geneva, but overall the cars are depressingly unnattractive, fat, frumpy. And what can we say of the Fiat Lancia Flavia Chrysler? We’ll let our readers voice their opinions; be sure to scroll down to see what Fiat/Chrysler has in store for us. [Ed.]
Walter says
Yes, exactly as you say, cars are depressingly unnattractive, fat, and frumpy! With 65% of the U.S. population considered overweight, and many overweight people throughout the rest of the world, all I can figure is that subconsciously designers are drawing unattractive rounded frumpy lines!
Matthew Boyer says
Sooooo disappointed as a Lancisti. I guess this means I can get a Lancia now though, just buy a Chrysler and purchase some badges over the internet and I’ll have a Lancia. Vincenzo is rolling over in his grave. Though to be honest, Lancia’s been a dead brand (re-badge factory) since Fiat bought them. Fiat really needs to take some pride in it’s history. They’re burning $Billions of brand value.
Leonard Zapala says
I just watched the new commerical for the THEMA posted on ITALIASPEED. I don’t know how good the car is but after the ad I wanted to buy a dozen!
I hope FIAT builds cars worthy of their sales department.
Stephan P says
Auto Italia (issue180) featured an article on a Lancia design. There are stunning sketches of a modern Lancia. It must be very frustrating for the two talented designers to work where their talent is wasted by badge engineering managment. A Chrysler 200 is no Lancia, no matter what the badge says.
Ian Minter says
I’m so glad I moved on from Lancias about 15 years ago. I owned most of the models I desired – including an Aprilia, Fulvia HF, Flaminia Zagato and a Stratos. The current range is a travesty of the name – you wonder what they think they will achieve by re-badging a bunch of second rate cars like this. Sure, they might sell a handful to a few gullible punters, but they are destroying one of the great, innovative names in motoring.
Ed Levin says
@ Matthew Boyer: it’s not really accurate to call Lancia a dead, badge-engineered marque since the Fiat purchase. The Beta and Gamma weren’t based on any Fiat, the Stratos was engineered and built post-Fiat, as was the Delta Integrale.
With the Chryaler/Lancia marriage, it was really inevitable that they’d begin with badge engineering, given the economies involved. The real question is, will Lancia continue be badge engineering only, moving forward? In other words, is this just a stop-gap or is it a template? And I think we won’t have that answer for a while.
mike winfield says
Here in South Africa we haven’t been able to buy Lancias for the last 15 years or so because of our government’s stupid ban on left-hand drive cars. I’m not keen on the idea of sticking Lancia badges on Chryslers but I guess the important thing is just to keep the name alive. When you look at what Fiat has done for Maserati and Alfa maybe there’s hope yet for Lancia.
But, boy, isn’t that De Tomaso just horrible! What were you thinking, guys?
Simon says
I had a Fulvia, pretty little car, my wife (at the time , wrote it off) , this has got to be the ugliest car I’ve ever seen. Is there no originality any more ?
Robin le Roy says
guess I keep driving our fulvia’s, elans and appia’s!! Lancia is dead and will be for a long time to come if these idiots continue!!
not just Lancia though, look at the bland and generic models Lotus will be introducing soon.
very few designs are worth looking at for more than a few seconds and will be forgotten even sooner.
cherish the real cars of the fifties and sixties and even better, drive them as much as you can!!!
Robin le Roy
Robin le Roy says
guess I keep driving our fulvia’s, elans and appia’s!! Lancia is dead and will be for a long time to come if these idiots continue!!
not just Lancia though, look at the bland and generic models Lotus will be introducing soon.
very few designs are worth looking at for more than a few seconds and will be forgotten even sooner.
cherish the real cars of the fifties and sixties and even better, drive them as much as you can!!!
Wieland Schwarzkopf says
The displayed cars at Geneva 2011 is the bankrupcy declare of Lancia !!! Thanks to Fiat !!! I am so happy to have my Lancia Thesis` and my Delta Integrales, the last real ones for a Lancisti !!!
Nick says
All I could see was the Alfa… Did I miss something? You mean those other pieces of metals on wheels? Nope, didn’t notice them. I thought I saw the illustrious name Lancia, but I think it was really a Europeanized Chrysler.
What a shame. Fiat is sitting on a goldmine. It could easily bring back Lancia to its heyday as it is slowly doing with Alfa, after trying to kill both brands. At least, one is peeking its head from the sand. Hopefully, in a few year Lancia will also be allowed to live. Glad to see I didn’t miss much.
Lawrence Shine says
@Wieland shwarzkopf
Being a real Lancia doesn’t matter, Thesis is not a good looking car.
Distinctive is the kindest word for it; interior quality is very attractive, exterior styling – non attraente. Thema is stately, well proportioned, with a style quotient far surpassing Thesis. Lancia was withering away on the vine prior to Lancia/Chrysler’s crossbranding. This marriage of convenience will keep Lancia alive long enough for Lorenzo Ramaciotti to work some Italian magic. 🙂