While Brian Winer scoped out the new Fiat in California, in Milwaukee, Wisconsin, John and Lizzie Sexton high tailed it over to Bergstrom Fiat, where the exclusively Fiat dealership allowed VeloceToday to be the first enthusiast publication to road test the not-yet-available US Version Prima Edizione. They were lucky enough to test the aptly named “Sport” model.
The Bergstrom showroom…devoted to Fiat… is called “FIAT Studio.” Think Italian leather, functional modern Euro design furnishings, soft feminine curved walls…enjoying an espresso while reading an old 500 history book, with World Cup ski racing on the big-screen LG television. Soon there will be a FIAT logo line of Italian fashion merchandise in the boutique area. With their fixed pricing and a sales staff untainted by previous car sales employment…well, its sounding nicely Italian “Saturnesque”. After checking out the brand-new ten-day-old dealership, we were soon driving a new Fiat 500 Sport out of Bergstrom’s lot. During the test we recorded our conversation about the car.
First Impressions:
He said: The stance and profile of the “Sport” is Bad-Ass! Think bantam-weight boxer, martial arts, fighting cock, and pit bull.
She said: So, I have been asked to contribute a “she says” to this piece, and with totally sexist expectations. After protesting a tad too much, I had to admit that cup holders and color schemes ARE important to me as well as many other features that my husband could care less about. So….initial impressions. I was asked to not call this car “cute,” but that’s almost impossible. I’ll settle for “beautifully adorable.” I instantly liked the 500’s form and lines. I must admit that I’m a “butt gal,” and like petite ones at that. The 500 is definitely a bit of a fat bottom girl. And while not to my taste, I’m told that it emulates its predecessors. And after all, fat bottom girls DO make the world go round!
Interior Space:
He said: The latest generation of Euro cars in this size category feature amazing interior packaging like little netted compartments, clever folding seats, and packaging solutions that make you question America’s need for big vehicles. The 500 does as well. A tall driver and/or passenger will both need to spend some time setting the various seat height and backrest adjustments in order to be comfortable. However, our car had a sunroof that may take up headliner space. I think my helmet would clear for track days.
She said: I love small cars! I love to dart, dash and park in a vehicle smaller than a Boston Whaler! I am a smaller type person. In the 500 I could easily make the seat position work for me. I could both reach the pedals and see over the dash board with ease. Not only this, but small modifications could be made to make positioning perfect for me. My favorite car ever EVER was our wonderful Renault Twingo. We logged over 100,000 miles in this mini-wonder driving from Paris to Roma and all points in between. We used to say that the Twingo was bigger on the inside than it was on the outside. That car once hauled two cats, an aquarium, 12 potted plants, two ficus trees, two sets of skis, and enough clothes and household goods to hold us for months over the Alps. Well, the 500 has the same feel with ample room for bags, legs and knees, and even a coupla’ in-laws should one be so brave. All will fit comfortably into the 500’s interior without having to turn, bend twist or squish. Those in-laws will no longer need to throw themselves down into a black pit of a back seat as the 500’s front seats move far forward enough to allow relatively easy access to the rear.
Driving Environment:
He said: There is a blend of warm Italian tactile controls and rather harsh MOPAR plastic surrounding the driver, but no complaints at this selling price! The tall seating creates excellent visibility. The steering wheel is actually an oval, about 3/8th inch out-of-round, but it posed no issues and may improve knee space. The ergonomics are excellent. The days of the long-armed, short legged Italian driving position are long gone. The pedals are perfectly positioned for heel-and-toe downshifting and left-foot braking for you racers. The seat side bolsters and cockpit knee side support really work in spirited driving. I liked the left foot rest. The instrument cluster takes some getting used to. In attempting to replicate the old “Cinquecento,” the insistence on a single binnacle with all modern “requirements” fits far too much information into quite a small space. In 1958, we didn’t insist on a compass, radio song titles, or even a tachometer, it was just a speedo. As the tachometer is barely readable at speed, racers may want an aftermarket remote one, but perhaps the later Abarth version will be different.
She said: Who cares about the crowded binnacle, as a passenger, I just don’t want to have to crane my neck and look through the steering wheel to see whether it’s AC/DC or White Snake on the radio! (And the driver SHOULD be worrying about more important things, right?!) Seat belts are comfortable, non-encumbering and easy to get in and out of. Seats are really comfortable. There is a man-made, leathery fabric on both front seats and side panels that is to die for. It is soft, smooth and luxurious. It asks to be touched! Between this and the seat design, the 500 would probably be a great car for road trips. The field of vision from the 500 has only been enjoyed elsewhere by fish from a bowl. Aside from the A-pillars, which seemed to disappear through some kind of trick with smoke and mirrors, the view of the road from the front seats is 180 degrees. Other than riding in a cable car, I’ve rarely had such vistas during transport.
Drivetrain:
He said: The power-to-weight ratio of this street-fighter will meet or exceed your expectations. There is ample torque as well, unlike the under 2-liter FIATs of old. The soon-to-arrive Abarth hyper version may be over-the-top for most Yanks.
She said: This car shifts easily and cleanly. Shifting into first from neutral takes a bit more persistence than between the other gears, but this quickly become second nature. I was amazed by how easily this car slid from standstill to movement with little know-how needed on clutching. A good standard car to learn on.
Brakes:
He said: Today’s moderate temperature and dry pavement are unusual for Wisconsin in February. We couldn’t perform our usual necessary winter driving maneuvers. However, brake assist and proportioning were excellent, and no fade was noted after several “laps” of our city park’s 1.2 mile road course, featuring 2 long “S” sections and three tight turns, uh, with 2 stop signs right in the apexes. There was no switch to shut off the ABS. Sorry Northern ice racers.
She said: The 500 was effective at stopping on a dime–also at every enoteca that it happened to pass. I felt confident in my ability to slow and stop it–very responsive.
Handling and Perfomance:
He said: The tight turning circle is unusual for a transverse front-driver. For a Sport model, bump isolation was very good, smoother than several other “hot hatches.” Engaging the large “Sport” button on the dash reduces steering assist and sharpens throttle pedal response. This is about a 15% seat-of the-pants deal…somehow it seems to stiffen the ride. In this mode, left-right transient response and steering turn-in seem crisper. The ESP is very liberal, and never fought back against aggressive driving but you can disable it for motorsports! “Sport” is your track day setting. Of course the ride feels compromised…you don’t care as now it’s just too much fun! Under-steer is typical, but controllable with the usual racing techniques. I’m glad this car isn’t in my autocross class next year. Amateur racers take notice now.
She said: Steering was responsive and true. Steering wheel placement was adjustable, thus I could both see over the wheel and didn’t have to grasp it straight armed in order to drive. “Transient response”? Isn’t this the great program that we support to help the homeless?
He said: Gas mileage OK at maybe 40mpg, 1.4 liter seemed a bit performance-oriented for huge mpg. Really Italian boy racer! Fast enough…slower than my Mark IV GTI 1.8 turbo…0-60 in well under 10 sec.
She said: Not happy with mpg, wouldn’t it be better with 60 bhp, and 50 mpg? Why don’t they send over the diesel?
Climate Control:
He said: Ten years ago I rented a FIAT in Italy. I was shocked at the awesome heating and air conditioning! The manual HVAC system in the 500 again confirms that this manufacturer has the answer.
She said: It may have been a warm day in Wisconsin in February, but it was still cold! The car warmed quickly and held the temperature well. There was no “too hot” followed by “too cold.” We knew this soon after we warmed up, as my husband thento check the AC! All reliable.
Clever Details:
He said: FIAT has often invented simple, functional design solutions. Elegant 3-way dash vents, simple cable actuation for clutches, and the first timing belt engines are just a few. The 500 features simple blind spot eliminating mirrors and the simplest solution for inside door locks.
Of course, the bodywork emulates the lovely classic 500 (Cinquecento). I grinned at the Abarth style stinger tailpipe tip, the neo-classic 500 graphic displayed (even inside the composite headlamp) and the new retro-named Pirelli Cinturato tires. And how about custom colored keys…make mine “tricolore, per favore.”
She said: OK, so here goes the cup holder test, and let’s face it, Americans do love to drink and drive! (Non-alcoholic beverages only of course…) So, this sweet 500 will hold two 12 oz. cans/16 oz. bottles in the back cup holders and three in the front. Should you be ridiculously thirsty, as I often am, the front holder will hold one 44 oz. cup. As for 7-11’s 64 oz. Double Gulp, the 500 has not yet taken out a passenger seat in order to accommodate it. The radio is easy to use and wonderful to listen to (six Bose speakers). I especially enjoyed the easy mute button. As someone who has left her gas cap everywhere from on top of her car to on top of the gas pump to next to the 7-11 Double Gulp dispenser, I really appreciate the tether that connects the gas cap to its owner. Grazie!
Conclusion:
He said: The 500 Sport is a serious guy’s car. Fernando Alonso could be seen in one. Sure I like the Mini Cooper S, but it’s expensive, and a bit of Austin Powers, isn’t it? The 500 is a game changer. It’s a superbly designed internationally sized-automobile. It’s a North American car, with no “charming old world” Communist labor strikes and questionable parts suppliers. Parts and service are directly supported daily through the MOPAR network. The dealership also exuded enthusiastic hope that the 500 is just the beginning…a new ALFA-Romeo anyone?
She said: Yes, what he said! Except that it’s no guys’ car…! I loved it too. As an affectionado of Italian design, European engineering, great, fun cars and 44 oz. fountain drinks, I loved the FIAT 500. Just as Michelangelo labored to sculpt to the Golden Ratio, FIAT was also concerned with the art inherent in mathematics. Many touches reflect this concern, one of the coolest being the 500’s chromed “hook” door handles–positioned exactly half way between its roof top and the ground. Sign me/us up, and Benvenuto FIAT 500!
Unison: We’d both buy it, and we will! But which model? Lizzie, maybe a POP; John may wait for the ABARTH.
John Piccin says
What about the dreaded torque-steer in this FWD car? I am not an engineer, but I doubt that anyone can minimize it as much as Porsche done with the
pendulum affect of the rear- engined 911. Thank you.
Alan Wesson says
I can tell you with considerable authority that the reason the 500 has a fat bottom (which it definitely does) is nothing to do with it being a feature of the original 500 (that car’s bottom was considerably less fat; positively trim, in fact).
The reason that the new version has an enormously and inappropriately fat bottom is because the shell is shared with the Ford Ka, and the original and blindingly ugly version of that car had about the fattest bottom around – it is in fact its only recognition feature, as the design managed to be bland as well as ugly (quite an achievement).
As Fiat shared the design (and costs!) with Ford, they felt that they had to tip their hat at least a little in the direction of the Ka’s design DNA… with the result that the 500 got lumbered with its least pretty design aspect.
Sad but true. It almost ruins a great car. Almost, but not quite…
Susan Carpenter says
The article was both entertaining and informative. It was written in an easily digested style. I felt like I was sitting with the authors at an outdoor cafe. The back and forth rapartee was delightful and represents the unique qualities that differentiate male and female thinking about “function”. The duo are a must for all perspectives related to the world of driving. In summary: fun to read!
Brandy Elitch says
John and Lizzie: I agree with Susan Carpenter’s comment. You two have invented a new business model for new car reviews that makes the traditional male, testosterone oriented, BS quotient writing commonly found in “Odor Rend” and “Car and Drivel” instantly obsolete. It’s not easy to pull this off (I certainly couldn’t do it with my wife) but you two have done it. We must have more reviews, but only on “our kind” of cars of course, not what DSJ used to call the “grey porridge” out there. I’m looking forward to the next one!
Dee Burlingame says
I enjoyed the article. Well written and entertaining!
We may be in the market for a smaller car-SUV- or wagon, but need enough room to transport our two Golden retrievers.
John Piccin says
Come to think of it, “affect” should probably be “effect” also. Finito!
TIDE ferrari racing,Palm Beach;tom davis says
Terrific looking car and article, reminds me of a refined 1959 Abarth double bubble I own. After ownig and racing 14 vintage Ferraris plus my 1981 LeMans, 512 BBLM #31589 the last 37 years, I shall look forward to buying one of these in a “sporty” model. T.I.D.E.- Ch Pozzi Ferrari France, the last Ferrari racing TEAM to finish in the top 5 and win class at LeMans, our 30th anniversity! [1981 fith o.a. winner IMSA class] Rebecca Cummings,Robyn johnson Lyle,Jeff Rowe and Thomas I.Davis TIDE ferrari racing; p.o.box 3115, Palm Beach,FL. 33480
Robert Yetter says
May we include this article in our newslatter?
David Lucy says
I saw what I believe to be a cross country test car parked on the shoulder of eastbound I-70 at the bottom of the hill at Georgetown, Colorado a couple of weeks ago. The driver appeared to need assistance. I like small cars and I am looking forward to trying one out in person but that parked auto started to make me wonder if FIAT has the gremlins out of the this car yet before offering it to the US market. I have owned a number of Ferraris and they can leave an owner with residual quirks and problems that the factory didn’t address during manufacture and development.
Alfisto Steve says
Well written review and I concour the 500 is a winner.
I just finished driving a black Fiat 500 about 30 minutes ago. Ludy and Justin from http://www.shagauto.com went with me.
We had our Alfa Romeo dinner meeting last night and they brought the 500 and many club members took it for a test drive and raved about how roomy and quiet the cabin was. Almost to quite for an Italian Car was one of the comments.
Our Alfa folks also drive non-Alfas sometimes such as Honda Fit, Mini Cooper and VW GTI, etc., and they seemed to really like the 500.
I waited until today to drive the car in daylight and take some pictures. Sorry we didn’t make the deadline for this article but I took some pictures with 500, Ludy and Justin and my black Alfa Romeo 164L.
It feels so much bigger inside the cabin than it looks from outside. I am 6′ and had to move the seat up to reach pedals and had plenty of headroom as car has sun roof.
Drove it mostly in Sport setting and it handled well and was pretty peppy with three of us in it. Handles well and pulls hard and quickly up to about 75 as our local interstate traffic waits for no slow automobile. I had a Dodge Ram Hemi try to out do me in a lane change. While I didn’t leave him he wasn’t able to cut me off at the pass like he thought he was going to do..
Now to convince my wife to go for a test drive at a slower pace.
Peter says
One minor correction, that is not a Prima Edizione 500, the Prima is a Numbered series of 500 cars that are a special edition 500. It is only available in Red, or White or Gray, It has a list of special features and is similar to the sport model. They are just being delivered now to customers that had reserved them via a special website first offered to members of the Fiat Lancia Unlimited Club.
Steve Peterson says
I agree with Brandy-great idea and great review. Can’t wait for one on a Delta with a Chrysler badge.
Steve says
I’d love to shop for one of these but Fiat hasn’t even created a working dealer locator on their U.S. website yet. I have no idea if there’s a dealer opening within 100 miles of my home. Seriously, this sort of oversight is inexcusable these days.
lizzie sexton says
Greetings, Robert!
Feel free to use our article in your newsletter!
Have fun!
Ciao,
lizzie!
p.s. Pete says “ok” as well!
Alan Steele says
After waiting 18 years for Fiat to return to Australia and then 3 years for the planets to line up, I just bought a dark blue 500 Sport, 6 speed manual. Verdict? I L.O.V.E. it! The cars is just as much fun as my 695 replica (only a LOT quieter – ha ha ha!!!).
Gary Freeman says
I think that I will love the car. I didn’t like the assumption that the parked 500 needed assistance as from what I hear it has been very reliable in Europe. BTW, the Glas was the first car with a timing belt. They were acquired by BMW.