Story and photos by Graham Earl
A few years ago people in the know were predicting the end of the supercar. A visit to this year’s Geneva Salon would quickly disabuse anybody of such pessimistic thoughts, because the overriding feeling I came away with is that the supercar is King. And it isn’t just the obvious traditional makers of these types of cars who are flaunting their wares to an eager marketplace, but an ever increasing clique of niche manufacturers jumping on the bandwagon and offering ultra expensive, ultra exclusive fodder for those with deep enough pockets. Looking at the many options available, there is clearly an awful lot of people with pockets deep enough to sustain such a growth in this market sector.
Manufacturers are increasingly aiming for the money-is-no-object customers, so what we get to see is an ever wider range of jaw dropping, highly impractical but utterly sensational motorcars.
Geneva is traditionally the most glamorous of motor shows, where the manufacturers choose to showcase their latest and greatest new models, which is ironic considering that Switzerland doesn’t even have its own car industry, but it is centrally located in the middle of Europe, so is comparatively easy to reach from anywhere. This year the crowds came in their thousands, too many for comfort, in fact. Roads leading to Geneva were jammed, the airport was swamped and the show halls themselves were choked. Some stands (notably Ferrari) were so busy from the moment the doors opened that it was all but impossible to move through the exhibition near their display area. My impression was that visitor numbers were up on recent years.
Italian Manufacturers_______________________
Fiat showed their 124 Spider again, and this seems to be selling well, because I see them everywhere, even as rental cars in the Spanish islands. What I can’t understand is how the Italians came up with an inferior design to the Japanese, who created the MX5 on the same platform. The designers at Fiat spent too long trying to incorporate styling cues from the original 124, while those clever Japanese went for a clean sheet design and came up with a modern masterpiece. I never thought I’d say the Italians have been beaten at their own game by the Japanese, but in this case they surely have.
Abarth had their version of the 124, on a separate stand, to emphasise that this is a stand-alone brand within the empire, and I’m sure they’ll do well with it, but I can’t get excited by a modern imitation of an original classic. The first car was drawn by a genius design house (Pininfarina) and displayed all of their skill and artistry, and it offered the driver a unique experience. The new car is a mere copy, by Fiat’s in-house design department and it offers an experience much like any other new car.
Lancia was conspicuous by its absence, replaced in the Fiat group’s range of stands by Chrysler. Enough said on that matter.
Coachbuilders_______________________
French and British_______________________
Monteverdi_______________________
ira kaufman says
dendrobium? LOL.well the orchid is correlated to a female body part as is well known.So these folks in singapore who did the design may well have not been familiar with auto design but the body part could have been their muse.
ira kaufman says
why wasn’t the new giulia coupe gtv6 shown as rumored? methinks it just maybe the fire may have been taken from the 812 superfast…….? maybe? i hope that is the reason.
Cam Impellizzeri says
Great summary as and great reading as always.
toly arutunoff says
these cars–as long as they’re built in some series–should be what races at le mans. wouldn’t it be fun to be a gazillionaire and get one of each and go to bonneville for a couple days, or maybe the texas mile.
pete says
Graham Earl says:
It would be good to see, Toly, but alas, I fear we won’t be seeing it any time soon. The FIA did attempt this sort of thing back in the 1990s (having killed off Group C) by encouraging a return to gt racing. As a result we had the likes of Porsche, Mercedes and Toyota creating very special cars, which were pure race cars, but which had to be built in minimum quantities for homologation. Hence the 911GT1, CLK GTR and GT One, respectively. We also saw Koenigsegg, Pagani and Bugatti entering the fray with cars which hadn’t been designed with racing in mind, and consequently, weren’t successful. Along the way we saw Ferrari F40s, Lister Storms and McLaren F1s, all of which tasted success (much more in Lister’s and McLaren’s case), before Lamborghini dipped their positively anti-racing toes in the water with the Diablo GTR Super Trofeo series and works-supported, Reiter Engineering-prepared Murcielago. Ferrari offered the same kind of works support to AF Corse and Prodrive to develop the 550 and 575 Maranellos, and today we have the Huracan from Lamborghini, following their spell on-track with the Gallardo. However, even this apparently more moderate form of racing is still crazily expensive, so the manufacturers are rightly cautious about committing to build cars for it. If Porsche come in, the other manufacturers will stay away, because they stand to lose more than they will gain. Only the very large companies can compete at this level, and as we all know, a La Ferrari, or Bugatti Chiron may be incredibly fast on the road, but they just don’t make good race cars without a huge amount of redesign and modification. And then, of course, they will all cheat and bend the rules – check out Jochen Dauer’s Le Mans-winning “gt” Porsche, which was nothing less than a 962 registered for the road.
But I think the crux of the issue may be less obvious. The moneyed types buying the current super, or hypercars want to keep them as currency, for future trading. Taking their precious new Ferrari / Bugatti / Koenigsegg / Pagani etc. to the track and wearing it out or risking damaging it is not in their mindset. I come across no end of exotic cars, as much as twenty years old with “delivery mileage”. They have become collectible ornaments rather than machines to enjoy properly, and in most cases the owners are not capable of driving them to anything even approaching the incredibly high abilities of the cars.