This Ferrari 288 GTO s/n 55223 is the answer to a crucial online auction question: Can $1 million cars sell online? Not only is the answer “yes” with a final price of $2.3 million, but it is one of two seven-figure cars sold in RM Sotheby’s second Online Only auction, Driving into Summer. The other was a Ferrari Enzo that brought $2.6 million a few lots later. Photo courtesy RM Sotheby’s.
By Rick Carey
Other than home repairs, yard work, baking and Netflix binging, much of life has gone remote and online.
That’s true for collector car auctions, too
We’ve now seen enough online only auctions to reach some conclusions, the most important of them being: online only collector car auctions are a commercial success, if lacking in the excitement generated by their live counterparts.