Isotta Fraschini was Milan’s premier marque, to be enjoyed by the upper class wealthy patrons of the city.
By Aldo Zana
Graham Gauld’s feature about the September 7, 1908 “Targa Bologna” (see Veloce Today) prompted the idea to tell the following short story about a little known historical fact: The early capital city of the Italian automotive industry wasn’t Turin, nor the Motor Valley around Modena, as Maranello entered history about half a century later.
It was Milan.