Cisitalia is the acronym of “Compagnia Industriale Sportiva Italia”, the official name of the conglomerate of Piero Dusio’s business ventures. The logo, a stylistic Alpine goat (Capra ibex), was also an idea of Dusio, because these animals are reputed for their courage, speed and agility. The colors he chose – blue and gold – are those of the city of Turin. At right, the first batch of the Cisitalia D46 racing cars.
Story by Gijsbert-Paul Berk
The name Cisitalia is inseparably linked to that of Piero Dusio. This Turinese sportsman, racing driver and entrepreneur was president of Juventus, Turin´s successful football (soccer) club and founder of the Scuderia Torino. His business enterprises were registered as Consorzio Industriale Sportivo Italia. Indeed: CISItalia! The business conglomerate included textile mills, a trading house, a bank, many hotels, sportswear manufacturing and bicycles. [Read more…] about Fiat 1100 Part 2