Exclusive interview by Pete Vack
Ever since “that other Italian car show” at Monterey was announced, people have asked: Are you crazy or what? Why another Italian car event? Why on the Peninsula? Why on Friday? How will it be different from Concorso? Do you think it will succeed?
Finally, the truth can be told.
Event founder Kerry McMullen.
After six successful years running the largest Maserati parts supply and technical support network in the world and Maserati Club International, Kerry McMullen embarked upon the creation of La Dolce Vita. His partner is Jerry Kaye, who for the past 15 years has been co-organizer of Le Belle Macchine d’ Italia.
For this interview, our questions were answered by Kerry McMullen.
What was the original reason to create another event on the Monterey Peninsula?
The Monterey Car Week has become something unique and very special. It is huge for the Italian car owner and enthusiast. At Concorso Italiano, we looked forward to a relaxing day on the grass with fellow owners we may only see once a year. When it was announced this iconic event would take place on the tarmac of the municipal airport, it created quite a stir. We had come to expect Friday on the beautiful greens of a golf course, the ideal backdrop for displaying these wonderful cars.
Then suddenly, that was gone.
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