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lancia Loraymo

Lancia Owners Requesting Loramo Book

February 28, 2022 By pete

This afternoon, I’m likely the only person you know, delivering charity bake sale boxes out of the back of my car in 11F degree Wisconsin winter to benefit the local farm animal rescue sanctuary! Who is he and what is the car?

Almost hidden in the text of our article about Brandes Elitch and Cars Yea was an unusual offer: Send Brandes a photo of a Lancia you owned or still own and he’ll send you a copy of his book “Lancia Loraymo.”

It’s a good thing we didn’t do more to bring attention to the offer, as Brandes immediately began to receive emails and photos, and though he has a few copies left, they are going fast.

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Tagged With: brandes elitch, lancia appia, Lancia Flaminia, lancia lambda, lancia Loraymo, lancia zagato

Brandes Elitch, Cars Yeah, and Lancia Loraymo

February 21, 2022 By pete

Story by Pete Vack

Last week Brandes Elitch, our longtime contributor/columnist, had his say on Mark Greene’s Cars Yeah. And what a good performance it was! Despite knowing him digitally for fifteen years, (meaning we have never met in person) hearing him on Mark’s excellent series added much depth and humanity to the subject of one Brandes Elitch. [Read more…] about Brandes Elitch, Cars Yeah, and Lancia Loraymo

Tagged With: brandes elitch, Cars Yeah, Lancia, Lancia Flaminia, lancia Loraymo, mark greene, pete vack, Podcasts, velocetoday

Raymond Loewy and the Lancia Loraymo: A Review

December 13, 2016 By pete

cover-780

Lancia Loraymo And The Loewy Logic of Industrial Design
By Brandes Elitch
ISBN-978-0-9909214-1-7
Fetherston Publishing, 2016
Hardbound, 11.5 by 9 inches, 128 pages
$59.95 USD plus shipping Order from www.loewylancia.com

Review by Pete Vack

Well, it finally arrived. I had asked the author, Brandes Elitch, if he would send me a finished copy of his book, not a spiral bound proof copy; the hands on, touchy-feely experience of the final hardbound product is important.

And indeed it was. Elitch’s long-awaited book on Raymond Loewy and the Loraymo came in a very elegant but simple white cardboard box. When that was opened, the cover stared at me and said, ‘Finally, here I am’; Lancia Loraymo And The Loewy Logic of Industrial Design with an artistically grainy color shot of the fabled and often misunderstood Loraymo beneath the title. Nice; impressive.

It had been a long road. [Read more…] about Raymond Loewy and the Lancia Loraymo: A Review

Tagged With: lancia Loraymo, Loewy Studebaker, Loewy's Loraymo, Loraymo, Raymond Loewy, Raymond Loewy showcars

A Visit to Fiat’s Remarkable Lingotto

January 21, 2014 By pete


Lingotto's Lancia Loraymo in the lobby

Story and color photos by Jonathan Sharp

You may not be that familiar with Lingotto but if you have seen the original (and by far the best version) of The Italian Job, you may recall the scene in the film where the three Mini Coopers containing the stolen gold are pursued by the Police in their Alfas around a banked test track. That test track is on the roof of Lingotto, the Fiat factory which is located in a suburb of Turin. [Read more…] about A Visit to Fiat’s Remarkable Lingotto

Tagged With: Fiat, fiat factory, fiat in turin, Italian Job, lancia Loraymo, lingotto, Lingotto factory, museums in turin, turin

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