Part 1 of ADA revealed a long history of attempts to create a self-driving automobile, while Part 2 discussed the political, social and legal issues confronting such vehicles. In Part 3, Gijsbert-Paul Berk considers the needs and fears of the marketplace.
Aside from legal, political, and social issues, a growing market for ADAs also depends to a large extent on the price and consumer trust.
That there exists a market for such cars is beyond doubt. There are sufficient people who dislike driving in today’s dense traffic; some of the younger generation will certainly prefer sending SMS message with their smartphone or playing with their tablet over concentrating on the traffic around them. In Europe and the U.S. there are a great number of older drivers who are conscious that their reaction time is gradually slowing down or who have other minor handicaps. [Read more…] about ADA Part 3: Goodbye Nardi?