Last week reader Bill Spear emailed a photo taken from Life magazine back in the 1950s. We don’t know when or where the photo was taken, but while Spear has always thought it neat, he had no idea what the car is, who built it, nada.
So of course he sent it to us. After doing a bit of searching, we could find nothing definite. It was time to call in the real experts. We turned to Dino Brunori, author of “Enrico Nardi, a Fast Life”, who replied:
The car is a Fiat 1100 body by Carrozzeria Ala d’Oro from Reggio Emilia, built in 1948. Carrozzeria Ala d’Oro was founded in 1946 by Franco Bertani, a gentleman driver italian champion in 1938 1100cc class, and Officine Reggiane in Reggio Emilia.
Officine Reggiane was a small factory that grow up during the war, manufacturing parts for airplanes, mainly wings and cockpits, and therefor had nothing to do at the end of the war.
The workforce was rescued by Bertani with the set up of Carrozzeria Ala d’Oro. The Ala d’Oro bodied most part of the first Stanguellini production cars and several sports models, plus artisans cars and trucks. This 1100 was originally fitted with an hard top very similar to an airplane cockpit (see picture). The design was an in-house work. The car still exist in the hands of an italian collector.
Our thanks to Bill Spear for the question and Dino Brunori for the answer!
TVC15 says
Very cool photo , but I think It’s fake…. , a promo mock up ? the little Fiat next to it looks black and white , and no ash tray on the table for the woman , a real no no in the day , that couple look too ” right ” , and yes I have lots of time on my hands
pete says
A set up to be sure, but the car’s real. We’ll have more on this car in an upcoming editon of VT.
Editor
jack gordon says
ala d’oro is of course golden wing.
from verdi’s opera nabucco, the hebrew slaves sing their famous chorus “va pensiero sull’ ali dorati”.
> jack
Stephen Mitchell says
Lovely bit of history!