By Gijsbert-Paul Berk
From the VeloceToday Archives, August 2012
The race generated an immense amount of advance publicity. Numerous articles in the national and local newspapers and the sporting magazines created a great deal of curiosity and even greater expectations.
The Press
One of the reasons was that the editors of these publications were well aware of the growing interest of the French public in motorcars and motor racing. They properly reasoned that giving support to this great event would increase their circulations and advertising revenues.