This is the second half of the 1958 Lancia folio, which features an unusual side of Lancia. And as we related last week, note the dealer’s stamp – Falvey Motor Sales Company – which despite, or because of its location near Detroit, was a favorite hangout of the 50s sporty car set and located on the famous drag strip of Woodward Avenue. Eric Davison recounted the story of Falvey for VeloceToday in “Requiem for a Salesman”. This bit of Lanciana came from Robert F. Pauley, an engineer for Chrysler who also hung out at Falvey’s and wrote many great articles for VeloceToday such as “Giovanni Savonuzzi’s Detroit Odyssey” Pauley found this booklet in 1958 at Falvey’s when Lancia was at the top of their game.
Beautiful Lancia’s all the time, even the trucks. There is a unmolested Lancia Appia Furgoncino for sale at http://parts4toys.com/site/carsDetail/184.html?p=1.
On the end piece is printed a small picture of the then modern Lancia building, a relative skyscraper at the time, constructed in the mid ’50s. About the same time, Lancia went under, and was sold to the Pesenti family, who, I believe, supplied the cement.
Pesenti sold off their cement holdings to a German firm last year….