By Jackie Jouret
Photos courtesy The BMW Archive
With his designs for the 700 and 1500, Giovanni Michelotti made an invaluable contribution to BMW’s survival at the start of the 1960s. The success of those cars put BMW on firm financial footing, which allowed the company to expand its product lineup to include a small coupe, a full-size sedan, and a larger but still sporty coupe—cars with the same kind of mass-market appeal as the 1500 sedan that also filled important niches in the marketplace. As the 1500 sedan had given BMW a recognizable brand identity, each of those cars would bear Michelotti’s imprint, to a greater or lesser degree.