Peugeot 207 spider
The British International Motor Show
(London 23 July- 3 August 2008)
Story and Photos by Alessandro Gerelli
The British Motor Show is held in London every two years and includes exhibitions of cars, accessories and a boat show. It is held in the ExCeL premises, just a bit out of London near the Millennium Dome.
It is my second visit to this show, and I should say that I was astonished at the huge number of visitors and the increasing number of exhibitors and events.
Unfortunately the only Italian brand present was Alfa Romeo, who took the opportunity to premier the Alfa MiTo. It is a nice, relatively small car, based of the Fiat Grande Punto chassis, with different engines of 1.4 litres (fuel) and 1.6 (gasoline) and a lot of horsepower to compete with the most powerful versions of the Mini. The name MiTo is the synthesis of Milano and Torino, the two big towns where Alfa Romeo and Fiat where respectively born; but there is another way to read the name. “Mito†is the Italian for “myth†and everyone hopes that this model will represent an outstanding future for the Fiat group.
I was also attracted to three prototypes of the French Peugeot: a spider based on the 207 series, a concept car based on the 308 and finally the 908 Le Mans sport car.
Outside the building, a small race circuit has been arranged where sport cars were shown: it is called “heritage enclosureâ€.
I was lucky to see some sport cars of the past: a 1956 Maserati, a Ferrari F40, plus some Ford GTs, Spykers, etc. It was a nice method to make comparisons between road holding, noise and fascination of the old and new cars.
I hope that next time in 2010, all the manufacturers that were not there this time will be present to give more value to an exhibition that, in my opinion, deserves all the attention of the media and of the visitors.
Pagani Zonda
Peugeot 308 RCZ concept car
Peugeot 908 HDi FAP LMS Race Car
Alfa MiTo.
Alfa MiTo, rear
Ferrari F40
David Lucy says
I recently read that Porsche was prevented from using a 901 designation for their 6 cylinder car and had to use 911 instead because another manufacturer had rights to the middle 0 in their model designations. I have to assume it was Peugeot. If this was true how was Ferrari able to use the 308 designation?
Mary Ann Dickinson says
Thanks for showing us the delightful Alfa Romeo MiTo, and for reminding us once again of what we cannot have. Alfa makes yet another stupid marketing decision in not bringing this wonderful car to the United States!