Eltich found this rare one off Ghia Alfa at Concorso. But does it have a twin? Photo by Petya Elitch.
By Brandes Elitch
Color photos by Petya Elitch
“The early fifties were a magical time for all Italian coachbuilding, one of those magical moments when, for no particular reason…a series of favorable conjunctures determine the success…of an entire category. These were the years in which the Italian bodywork line was born…Mario Boano participated in Italian coachbuilding’s moment of grace with the Lancia Aurelia B20 and the Alfa Romeo Giulietta Sprint. A third model worth remembering is the 1953 Alfa Romeo 1900 C coupe. This is a model which is understandably influenced by Ghia’s contemporary work with the Chrysler stylists.”
From “Ghia, Catalog Raisonne, by Valerio Moretti, Automobilia, 1991, Milan
While not as famous as Pininfarina or Giugiaro, Ghia has an illustrious history, employing designers such as Michelotti, Frua, Savonuzzi, Boano, Exner, Tjaarda, Giugiaro, Sapino, and others. Most American collectors would be surprised to learn that the contract for the Lancia B20 was personally given to Ghia by Gianni Lancia, although it is one of the best known of Pinin Farina’s products. Likewise, they would be surprised to learn that Alfa Romeo gave Ghia stylists Boano and Scaglione the brief for the Giulietta, which was then produced by Bertone. There are a lot of surprises in the Ghia Catalog Raisonne. On page 148 is a picture of a 1954 Alfa Romeo 1900 C, a straight side view. In this view, there are a few seemingly contradictory design elements, but there is no question that it is a compelling design. And then it was my turn to be surprised, when I saw this same car, now a show quality restoration, likely better than new, on the field at the Concorso Italiano during the Monterey Historics.
Elitch ponders the Ghia's influence on the 1964 Mustang and wonders what would Bob Cumberford think? Photo by Petya Elitch.