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Photos of the MOMA Cisitalia, 1951

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The Cisitalia number 042 at the MOMA exhibition in 1951. It had just come out of the body shop where “…most dents were removed before the body was sprayed a light metallic blue…”. We might submit that they missed a few here and there!

Could this really be the MOMA Cisitalia?

Story by Pete Vack
Photos by Jerry Lehrer

From the VeloceToday archives, July 2017

Over the years there has been a great deal of press concerning the “8 Automobiles” show at the Museum Of Modern Art held from August 29th to November 11, 1951 in New York. It was, after all, the “first exhibit anywhere of dealing with the aesthetics of automobile design.” The star of the show was the Cisitalia 202, and we have heard much about that as well.

But, does anyone remember seeing what the fabled and famous Cisitalia looked like as it appeared at the automotive exhibition of the century? Fortunately, photographer Jerry Lehrer was there, and took these amazing and previously unpublished photos of the Cisitalia as it was being set up in the Museum of Modern Art. [Read more…] about Photos of the MOMA Cisitalia, 1951

And How! Cisitalia at the MOMA

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And How! features open and innovative formats for notices, articles and posts.

The Cisitalia number 042 at the MOMA exhibition in 1951. It had just come out of the body shop where “…most dents were removed before the body was sprayed a light metallic blue…”. We might submit that they missed a few here and there!

Could this really be the MOMA Cisitalia?

Story by Pete Vack
Photos by Jerry Lehrer

Over the years there has been a great deal of press concerning the “8 Automobiles” show at the Museum Of Modern Art held from August 29th to November 11, 1951 in New York. It was, after all, the “first exhibit anywhere of dealing with the aesthetics of automobile design.” The star of the show was the Cisitalia 202, and we have heard much about that as well. In fact, next week we’ll publish Gijsbert-Paul Berk’s chapter on the Fiat 1100, Dante Giacosa and the now-immortal Cisitalia so this is an opportune time to comment on the big show itself.

But, does anyone remember seeing what the fabled and famous Cisitalia looked like as it appeared at the automotive exhibition of the century? Fortunately, photographer Jerry Lehrer was there, and took these amazing and previously unpublished photos of the Cisitalia as it was being set up in the Museum of Modern Art.

When we first saw the photos, we couldn’t believe our eyes. [Read more…] about And How! Cisitalia at the MOMA

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