Will it be successful with an ad campaign pitching it as, in essence, the new Mini?
INGLEWOOD, CA. Feb. 15, 2011. Laura Soave, the attractive 38-year old woman in charge of bringing Fiat back to America (for the third time, she says) predicts that the Fiat 500 will be a popular trendy car much like the new Mini. Soave made the prediction to reporters from the Motor Press Guild at a presentation near Los Angeles International Airport. She also showed a commercial embodying that philosophy. The commercial revealed their marketing stance—they are aiming straight at the Mini buyer, i.e. the young fashionable person who already is equipped with ipod, ipad, Blackberry.
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