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First drive in the new Fiat 500 Sport, thanks to Bergstrom Fiat in Milwaukee.
From the VeloceToday Archives, February 2011
Hearing that the new Fiat 500 would be available soon, John and Lizzie Sexton high tailed it over to Bergstrom Fiat, where the exclusively Fiat dealership allowed VeloceToday to be the first enthusiast publication to road test the not-yet-available US Version Prima Edizione. They were lucky enough to test the aptly named “Sport” model.
Will it be successful with an ad campaign pitching it as, in essence, the new Mini?
INGLEWOOD, CA. Feb. 15, 2011. Laura Soave, the attractive 38-year old woman in charge of bringing Fiat back to America (for the third time, she says) predicts that the Fiat 500 will be a popular trendy car much like the new Mini. Soave made the prediction to reporters from the Motor Press Guild at a presentation near Los Angeles International Airport. She also showed a commercial embodying that philosophy. The commercial revealed their marketing stance—they are aiming straight at the Mini buyer, i.e. the young fashionable person who already is equipped with ipod, ipad, Blackberry.
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