Wallace Wyss reports on finding a market for his road art…and how you can, too!
In the beginning…way back in the 60s… I started out in college as an art major. But I barely got started when some hotshots from an ad agency showed up and said “We need summer interns.” I raised my hand for artist but wouldn’t you know they said “That’s filled,” so I raised my hand again as copywriter and was chosen.
I followed up after graduation as a copywriter on the Oldsmobile account where I worked with the late VeloceToday contributor Eric Davison, but then segued to a more exciting job as a copywriter on the Chevrolet account. There I became the go-to guy for high performance. That led to a job at Car Life, then Motor Trend and 50 years of free lancing interspersed by a few books including three on Shelby, one of which became a best seller (50,000 copies).
But then the digital revolution came along. Everybody with a phone became a photographer. Everybody with access to the net could research and write. No editors, magazines, or for that fact, money was involved anymore. Just do a blog. [Read more…] about The Art of Selling Art