la dolce vita

Win Book, Check & Trophy at La Dolce Vita

August 6, 2009 By pete

VeloceToday Award gets bigger

Might you own something different, ahead of it’s time, and superbly engineered? As we announced last week, the VeloceToday La Dolce Vita Trophy will be presented at the new La Dolce Vita event for “The car with the most advanced production engineering for its era”. It will be open to any vehicle entered. Plus in addtion to the VeloceToday trophy is a cash prize of $250 and a new book worth $185. So enter, NOW! Email Cindy@carprusa.com or call 480 277-1864.
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The Truth About La Dolce Vita

July 29, 2009 By pete

Exclusive interview by Pete Vack

Ever since “that other Italian car show” at Monterey was announced, people have asked: Are you crazy or what? Why another Italian car event? Why on the Peninsula? Why on Friday? How will it be different from Concorso? Do you think it will succeed?

Finally, the truth can be told.

Event founder Kerry McMullen.

After six successful years running the largest Maserati parts supply and technical support network in the world and Maserati Club International, Kerry McMullen embarked upon the creation of La Dolce Vita. His partner is Jerry Kaye, who for the past 15 years has been co-organizer of Le Belle Macchine d’ Italia.

For this interview, our questions were answered by Kerry McMullen.

What was the original reason to create another event on the Monterey Peninsula?
The Monterey Car Week has become something unique and very special. It is huge for the Italian car owner and enthusiast. At Concorso Italiano, we looked forward to a relaxing day on the grass with fellow owners we may only see once a year. When it was announced this iconic event would take place on the tarmac of the municipal airport, it created quite a stir. We had come to expect Friday on the beautiful greens of a golf course, the ideal backdrop for displaying these wonderful cars.

Then suddenly, that was gone.
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Crane To Be Guest MC at La Dolce Vita

March 28, 2009 By pete

fiat

Where’s “A Car Life?” We let Larry slide this week as he’s up to his elbows in deadlines. Besides, we have this Press Release about his future appearance, live, at La Dolce Vita. Larry will return here next week. [Ed.]

AUBURN, WASHINGTON. (April 24, 2009) – La Dolce Vita Automobili at Black Horse announced today that automotive aficionado Larry Crane will join the event as guest Master of Ceremonies. Co Founder Kerry McMullen notes, “Larry Crane has incredible car knowledge related to technical specifications and provenance and he’s a great storyteller. He’s highly respected as both an automotive historian and journalist and we’re thrilled to have him emcee our Monterey Car Week event at Black Horse.”

La Dolce Vita at Monterey on the Fairways

March 11, 2009 By pete

crane lambo

New Monterey Car Week Event Returns Italian Cars and Culture to the Fairways at Black Horse Golf Course

We are proud to announce our sponsorship of La Dolce Vita-Automobili at Black Horse. This event will be held Friday, August 14, 2009 during this year’s Monterey Car Week. Bayonet and Black Horse Golf Course has been completely upgraded and the fairways will be lined with Italian cars and vendors who offer wonderful art and Automobilia as well as other products and services of interest to car enthusiasts.
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