Lancia Loraymo And The Loewy Logic of Industrial Design
By Brandes Elitch
ISBN-978-0-9909214-1-7
Fetherston Publishing, 2016
Hardbound, 11.5 by 9 inches, 128 pages
$59.95 USD plus shipping Order from www.loewylancia.com
Review by Pete Vack
Well, it finally arrived. I had asked the author, Brandes Elitch, if he would send me a finished copy of his book, not a spiral bound proof copy; the hands on, touchy-feely experience of the final hardbound product is important.
And indeed it was. Elitch’s long-awaited book on Raymond Loewy and the Loraymo came in a very elegant but simple white cardboard box. When that was opened, the cover stared at me and said, ‘Finally, here I am’; Lancia Loraymo And The Loewy Logic of Industrial Design with an artistically grainy color shot of the fabled and often misunderstood Loraymo beneath the title. Nice; impressive.
It had been a long road. [Read more…] about Raymond Loewy and the Lancia Loraymo: A Review