Paule Marrot checking out different fabric for the Renault Floride.
By Giles Chapman, from his book, “Three Million Miles in a Volvo and Other Curious Car Stories“
When we received Giles Chapman’s latest book we thoroughly enjoyed the short bios and interesting stories that comprised “Three Million Miles in a Volvo and other Curious Car Stories.” These are just perfect for the VeloceToday format, and here is the fifth in a series.
Paintwork colour, at least for those not commissioning a bespoke car, seemed of little consequence to the car industry in the 1930s. Which was surprising, because General Motors established its Art & Color Section as long ago as 1928, with the forceful Harley Earl as its overlord. Engineer colleagues often derided its work – some called the staff there the ‘pretty picture boys’ working in ‘the beauty parlor’ – and in 1937 the name was changed to the Styling Section.