Will it be successful with an ad campaign pitching it as, in essence, the new Mini?
INGLEWOOD, CA. Feb. 15, 2011. Laura Soave, the attractive 38-year old woman in charge of bringing Fiat back to America (for the third time, she says) predicts that the Fiat 500 will be a popular trendy car much like the new Mini. Soave made the prediction to reporters from the Motor Press Guild at a presentation near Los Angeles International Airport. She also showed a commercial embodying that philosophy. The commercial revealed their marketing stance—they are aiming straight at the Mini buyer, i.e. the young fashionable person who already is equipped with ipod, ipad, Blackberry.
[Read more…] about Fiat 500 Revealed: California Dreamin’
Italian
Ferrari Testing in Barcelona; Bahrain Cancelled
By Roberto Motta
Photos: Ferrari-Media
The Bahrain Grand Prix, first race of Formula One Championship has been postponed. The decision was taken by the Arabs organizers as results of the sad events that are happening on these days in this country.
Catalunya Testing
On Friday February 18th, the Ferrari 150th Italia started its third test session in preparation for the Formula 1 World Championship, at Circuit de Catalunya in Barcelona.
[Read more…] about Ferrari Testing in Barcelona; Bahrain Cancelled
This Week, of Interest
Toly Arutunoff update
Toly Arutunoff, race driver, racetrack owner and VeloceToday contributor, was severely injured last week after stopping to help a motorist in a snowstorm in Texas. He lost one leg at the scene of the accident and the other was crushed.This is the latest from his wife Karen:
Tomorrow will be surgery #4. Toly continues to amaze with his strength of spirit and mind if not body. He has no memory of the past week for the most part but seems to know exactly how this tragedy happened. He survived by the grace of God. Please send Valentine cards to: OU Medical Center-Presbyterian 700 NE 13th Street, Room 318 (Anatoly Arutunoff), Oklahoma City, OK 73104. Karen is updating information on his condition on her Facebook page, Karen Arutunoff
This week: One Premium article, and four regular features, so scroll down.
Ferrari 150 Italia Tests at Jerez
By Roberto Motta
Photos: Ferrari-Media
Thursday and Friday 10-11 February, 2011 Massa Up
Andalusian circuit of Jerez de la Frontera; F1 testing take two. Felipe Massa started testing in the early morning at the wheel of of his Ferrari F150 Italia. The Brazilian driver’s program has the same objectives as last week at Valencia; finding the best set-up for the car, increasing understanding of the Pirelli tyres behaviour, aerodynamic testing and starts.
[Read more…] about Ferrari 150 Italia Tests at Jerez
Iso Rivolta Four Passenger Vintage Racer
By Brian Winer
You would think, in a country like Italy, that once seeing Ferrari V12s or Maserati V8s in action, any Italians thinking of building high performance cars to compete with them would throw up their hands and say “It is useless to compete—you cannot improve upon perfection.”
And then there were guys like Renzo Rivolta who, after venturing from the refrigerator making business into cars with the tiny BMW Isetta in the fifties, decided to make a grand touring coupe.
Not using an Italian engine, of great complexity and cost, but an off the shelf Chevy V8 with an iron block, iron heads, overhead valves, low tech but high horsepower.
The result? A four seater coupe that can be out there on the same race course as a Ferrari or Maserati four-seater and blow their doors off. And if you live in the U.S. and blow a part, hey, you stop at Auto Zone or the nearest junkyard. Try that with your Ferrari or Maser.
The first Rivolta was shown in the Turin show in 1962. If you dig into its history you find that it actually was a phoenix arising out of the ashes of a British project called the Gordon Keeble.
Ferrari Completes First Week of Testing in Valencia
By Roberto Motta
Photos: Ferrari-Media
After three days of testing on Valencia’s Circuit Ricardo Tormo, the team returned to Maranello to analyzing the data collected.
Fernando Alonso gave the F150 its official track debut; on February 1st the Spanish driver worked mainly on general car development and on gaining further understanding of the Pirelli tires. Alonso and the F150 completed 98 laps without any significant technical problems.
[Read more…] about Ferrari Completes First Week of Testing in Valencia
Ferrari Unveils the F150 With One Objective: To Win
By Roberto Motta
Photos: Ferrari-Media
On Friday, January 28, the presentation of the new Ferrari F150 signaled the start of the new F1 season at Maranello.
[Read more…] about Ferrari Unveils the F150 With One Objective: To Win
FERRARI FF: A NEW FAMILY CAR
By Roberto Motta
Photos: Ferrari-Media – Giovanni Gastel
The new Prancing Horse car is a revolutionary four-seater, four-wheel drive and, of course, is powered by an exceptional V12 engine
Ferrari has revealed the first three images of the new FF, the most powerful and versatile four-seater ever built by Ferrari, and the first Prancing Horse four-wheel drive. The new FF, for Ferrari Four, is an entirely new GT designed by Pininfarina under the direction of Ferrari’s own chief designer, Flavio Manzoni.
[Read more…] about FERRARI FF: A NEW FAMILY CAR
Lancia Flaminia Sales Brochures
Once in a while I’m forced to go into the depths of our files to remember what I had forgotten we have lying around. Then I think, well, shucks, I bet our readers would like to see some of this stuff. And so, we give you the below without further editorializing. The first brochure is from 1966.
[Read more…] about Lancia Flaminia Sales Brochures
First Ferrari Challenge, Now the Maserati MC GT Stradale
The Maserati GranTurismo MC Stradale will be the fastest, lightest and most powerful model in the company’s range, and promises to match great performance with supreme refinement
By Roberto Motta
Photos courtesy Maserati/Mario Chiarappa
While the Ferrari 458 Challenge had its world debut at the Bologna Motor on December 2nd, 2010, a few meters away Maserati presented is new car, the GranTurismo MC Stradale. The Stradale was first presented at the Paris Auto Show two months earlier.
[Read more…] about First Ferrari Challenge, Now the Maserati MC GT Stradale
Ferrari Art
By Brian Winer
Wallace A. Wyss is known to most sports car folks as a writer and author (with ten car history books to his credit), but in 2007 he re-discovered a long dormant talent for putting a brush to canvas and has since painted over 50 portraits of Ferraris. Brian Winer, Boston-born free lance writer and art connoisseur, interviewed Wyss to ask him what fascinates him so much about the prancing horse.
[Read more…] about Ferrari Art