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The Story Behind the Alfa TZ Poster Part 1

June 16, 2025 By pete

The TZ Poster. Photos of and for the poster by Hans Sipma.

Story by James Lanoway

If ever there was a paragon of poster art that speaks to the fascination with fine Italian automobiles, it would have to be this one. Its visual effect is arresting, the harmony of design sublime, drawing the eye back to it repetitively, to drink up its offerings. It predates the digital era and yet persists as suitably contemporary. How was it conceived and brought forth, and who was involved in its creation? Here is its story, and that of its creators.

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Tagged With: Alfa poster, Alfa Romeo TZ1 Poster, Alfa TZ1 history, autodelta, Giuseppe Busso, James Lanoway, Orazio Satta Puliga

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