Elitch pays tribute to Peter de Lorenzo
Column by Brandes Elitch
As an automobile enthusiast, even if you are living outside of the US, you are likely very concerned about the viability of the auto business today. Not just because you are interested in automobile design, but because this business is such a big part of our Gross Domestic Product, and that of our two neighbors, Canada and Mexico. It is likely that what is going on now in Washington will affect you personally at some point.
Fortunately, there is a clear voice in the wilderness of our news coverage, a writer named Peter de Lorenzo, aka PMD. He has had a 22-year career in automotive marketing and advertising, and he grew up in Detroit during what he calls the “glory days” of the American auto industry (the sixties). He says that the greatest days for Detroit were in the fifties, sixties, and early seventies. That is when, at least in my view, the most desirable and collectible American cars were made.