This small sketch was created for the introduction of the 1992 Seville one year early at the North American International Auto Show in Detroit in January of 1991. It represents the spirit of the design that was created by the Cadillac Studio team at General Motors Design Staff.
By Dick Ruzzin
Photos courtesy GM Design Archives
The 1992 Cadillac Eldorado and Seville were a turning point for the American automobile industry. The new Cadillacs clearly showed for the first time that their light weight and fuel-efficient luxury cars could match those of the European manufacturers. The Seville won the 1992 Car of The Year Awards from the four major American automotive magazines as well as the 1992 Industrial Design Excellence Award from the Industrial Design Society of America. The aerodynamic, sporty and elegant designs with internationally recognized performance and appearance represented a new Cadillac culture that inspired them again to seek to become the Standard of the World. No automobile had ever won every leading magazine award until Cadillac did in 1992. But getting to that point meant an intense competition with the most prestigious design offices in the world, Pininfarina. This is the story as told by the leader of the design team at Cadillac, a contributor to VeloceToday we all know, Dick Ruzzin.
My father had long promised to give a new Cadillac to my mother, and in 1986 he bought her one of the new small Sevilles. They lived in a country town outside of Detroit where Cadillac was a highly respected brand. [Read more…] about Pininfarina vs Cadillac Part 1
